2017.12.28

Prosperity with Regional Growth – Galaxy Wins the Most Influential Brand Award from Futian District, Shenzhen

On December 28, "The Central Business District’sBrand with Most Influence/Greatest Potential Award Ceremony and 2018 FutianEntrepreneurs' New Year Gathering" was held in grand fashion in Shenzhen’sInternational Convention & Exhibition Center. The event was jointly hostedby the Entrepreneur Union and Entrepreneur Association of Futian District,Shenzhen. More than 1,000 entrepreneurs from Futian participated in this event.Based on its impressive brand development and excellent strengths in Futianover years, Galaxy Holding Group was awarded "The Central Business District’sMost Influential Brand". Mr. Liu Shicheng, Executive Vice President ofGalaxy Real Estate Group, represented Galaxy in receiving this great honor.

Galaxy’s story began many years earlier in FutianDistrict in 1998. Its "Three Pearl Projects", Mingju, Yaju, and HuajuResidential Communities, laid a solid foundation for Galaxy in the field of realestate. Through a development philosophy of "Making it Possible andStriving for Perfection", Galaxy developed numerous high-end projects, andits brand gradually expanded. In 2003, Galaxy International was launched: aresidential project located in the core of Futian District. It soon became abenchmark for other projects in the Central Business District (CBD) residentialmarket.

As Futian District grew, Galaxy utilized its regionaladvantages and developed many top-level projects, including Galaxy Century,Galaxy Development Center, and Galaxy COCO Park. Galaxy COCO Park opened for businessin 2006 as the first situational shopping mall in China. It continues to be a landmarkshopping center in Shenzhen and even the Pearl River Delta. In 2007, Galaxy 3rdSpace opened for business with the aim of becoming a one-stop luxury homedecoration shopping center. It soon became the most innovative and influentialhigh-end international home decoration brand in South China. In 2008, GalaxyDevelopment Center was established and became a benchmark for similar projectsin Futian District’s CBD. This project received the Leadership in Energy andEnvironmental Design (LEED) Golden Certification in 2012. In 2009, the ShenzhenGalaxy Ritz-Carlton Hotel held its grand opening and became one of Ritz-Carlton’sflagship hotels in China.

In the past 20 years, Galaxy has witnessed andpromoted the development of the CBD in Futian District and has also achievedsignificant growth itself. Galaxy has expanded from Futian, Shenzhen to thewhole of China and developed from a simplex real estate developer to acomprehensive holding group in the fields of real estate, finance, industry,and property. Through this, Galaxy has built up a unique "ecosystem",in which persified businesses are growing in mutually beneficial ways, andthe Galaxy brand is undergoing well-rounded development.

In 2017, the General Office of China's StateCouncil decided to set May 10 every year as "China's Brand Day". Thisdecision was meant to emphasize that as China's economy transforms and is upgraded,brands are becoming increasingly important. The 2017 "CBD Most InfluentialBrand" Award is a recognition of Galaxy's contribution to Futian District,and is also a stimulus for Galaxy to achieve more and continue improving itsbrand image. In the future, Galaxy will introduce its "GalaxyPattern" to other regions, propelling their regional development andprosperity, and the Galaxy brand will definitely infuse its energy into a widerrange of fields.

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